Communications and Marketing

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November 6-8

Communications and Marketing

Tips and techniques about how to reach the right audience with the right messages at the right times.

Track 1: Beginners
Track 2: More experienced
Track 3: Advanced

Friday, November 8

09:30 - 10:45

Marketing Your WFSN Program with a Comprehensive Communications Strategy

This “McLaughlin Group”-style workshop will offer a fast-paced, compelling conversation about effective marketing messages used by community-based organizations and community colleges to communicate to clients, funders, partners and policymakers. The session also will explore the range of communication strategies being used to reach these target audiences, from social media and digital marketing to more traditional outreach activities.


Moderator: Ed HatcherPresident, The Hatcher Group


Presenter: Terri Mueller, LISC

Presenter: Maria Kim, Chief Operating Officer, The Care Program

Presenter: Mary Chapman, Des Moines Area Community College

Track: 1, 2

(Repeats Friday, November 8, 11:00-12:15.)

Friday, November 8

09:30 - 10:45

Developing an Effective Campaign to Influence Policy Makers

This workshop will highlight the fundamentals needed for an effective broad-based policy advocacy campaign. The session will also demonstrate how organizations can use the WFSN state and federal policy framework effectively to influence policymakers.

Moderator: Lindsay TorricoDirector of Policy and Advocacy at United Way Worldwide

Gilda JacobsPresident & CEO of the Michigan League for Public Policy

Nancy Lindman, Director of Public Policy and Partnerships for the Michigan Association of United Ways

Presenter: Chris Owens, National Employment Law Project


Track: 3

(Repeats Friday, November 8, 11:00-12:15.)